An Asian BB cream ad.
Have you tried a BB cream yet? Pretty much a souped up tinted moisturiser, BB creams are an Asian import that should deliver 3 main benefits: SPF, a light tint and skincare (usually anti-ageing or brightening).
BB creams for men are huge in Asia, while in Hong Kong I saw tonnes of guys at Laneige (a Korean brand) either repurchasing or trying out their BB creams for men. It’s big business there so it’s no wonder they’ve made it to our shores.
First off the block is Lab Series who have released the first Western BB cream for men. It’s pretty amazing.
One shade adjusts to any skin tone creating a sheer finish. The tinted men’s moisturising blemish balm cream instantly evens out and illuminates the complexion with soft focus optical effects.
With continued use, skin is even in tone and texture, brighter, pores are refined and lines/wrinkles and sagging skin are diminished.
SPF 35 provides daily protection against harmful UVA/UVB which cause premature aging.
Lab Series BB Tinted Moisturiser SPF35 PA++
How to use it: Massage a small amount (we’re talking pea sized blob) into your skin, blend down your jaw a bit too. Finish up by rubbing your hands together til warm and pressing into your face; that’ll heat up the product and help it blend seamlessly into your skin.
Results: Instant photo-perfect skin. The BB cream is non oily so it doesn’t make you look shiny, it covers pores and helps to even out your skin tone. We’re not talking foundation-levels of coverage, just enough colour to even out your skin (but not enough to cover blemishes. Apply it properly (rub it in well and warm it up using your palms) and nobody will be able to tell you’re using anything – not even in direct sunlight. You’ll just look…better!
Who should use it: As I said, the colour’s quite sheer so it covers quite a diverse range of skintones; you’ll be fine as long as you’re not at the very end of the spectrum of skin colour (i.e very pale or very dark).
All in all, you need to buy this if you want to look polished day-to-day and don’t have much time to do it. It covers skincare, cosmetics and SPF all in one – handy! Hell, even for one-off special occasions it’s a brilliant product to have to hand. Getting married soon? Going somewhere with a lot of photos being taken? Definitely recommended.
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