The clever folks at Head and Shoulders have figured out the perfect way to sell shampoo – here’s how!

1. Take a good shampoo.

2. Sign up a spokesperson who fits the ‘guys want to be him, girls want to… know him’ bill.

3. Slap his face on a jumbo bottle and offer buyers the chance to win a trip to Silverstone! Done!

The limited edition head&shoulders shampoo for men is available at Tesco stores nationwide (£2.39 for 250ml) – will you be buying it?