It’s been a while since I’ve done a cosmetics review, hasn’t it? Guyliner is a new line of cosmetics aimed solely at men that’s set to be launched across River Island stores in the UK. I’d say this is pretty major news; to have a mass-market store like River Island pick up the brand shows that there must be a large demand for men’s cosmetics out there…
Let’s take a closer look!
Guyliner is the brand for every man. Whether you want to conceal a spot, define those eyes or tame unruly brows, Guyliner has it all. Guyliner’s kit of products for men can be made to look as dramatic as war paint or completely camouflaged. It depends on what you want. Guyliner have created highly functional products to give guys the confidence to be who they want to be.
I’ve tried out a few products from the line and here are my thoughts:
Guyliner – The eponymous product – it’s smudgy, soft and very black. Perfect if you’re going for that Adam Lambert/Russel Brand rocker look but if you’re going for anything remotely discrete i’d avoid it.
If you’re wearing eyeliner, you may as well go all out. Apply over your lashes in a thin line and work it between your lower lashes and your waterline. Smudge the bits on your skin out with a q-tip to make it look a bit more worn in. A perfectly lined eye isn’t what you should be aiming towards…
Disguys – It’s a smooth concealer that blends well and dries to a powdery matte finish. I recommend applying this by rubbing it onto your fingers first to warm up the product and then pat onto blemishes or underneath the eyes to conceal them. A little of this goes a long way so use it sparingly. I found that it looks quite natural but it might be a bit dry for you if you already have dry skin. Colour selection is average so it’s best to try these in-store before buying.
Remember, when using a concealer it’s best to avoid applying it to any areas that’re uneven in texture (dry bits, cuts…) or on any particularly large pimples (massive flesh-coloured pimple isn’t a good look!).
Mascara – I feel like they missed a trick by not calling it man-scara – anyone with me on that? The clear version is light, shiny and glossy and separates lashes – making them look healthier. You can also use this as a brow gel to tame unruly brows. Unlike most clear mascaras, this wont become all flaky and dry if you rub your eyes through the day.
The coloured mascara is jet black and tints lashes a nice glossy black colour. It doesn’t add any extra length or volume like traditional women’s mascaras so it’s quite unassuming and completely waterproof (I wore it in the shower to test it, don’t say i’m not thorough!). Think of it as a tinted version of the clear mascara.
For best (and most natural results) just flick the wand once through your lashes – don’t be tempted to apply any more coats! Neither of these should clump anywhere but if they do, just use a finger to smooth the area out.
All in all i’d say Guyliner is quite a nice line! It’s affordable (prices range from £6.50 to £9.00) and offers a decent selection of products. It’s not easy to produce makeup for men but the low price tag, sleek packaging and ease of use definitely means that Guyliner are heading in the right direction. If you’re curious about adding a cosmetic enhancement here and there (maybe for a night out?) I’d say try it out! Products to keep an eye out for? Disguys for emergencies and Clear Mascara to tame those all-important brows.