One of the most interesting things about writing SCforM is being able to map trends in skincare and grooming. For example, three months ago I was fielding hundreds of emails about tanning – this month there are a lot of people (possibly the same people) coming here looking to undo that damage now that summer’s over.

Doing this sort of survey on a much larger scale, Olay are conducting a Big British Beauty Poll this year and i’m excited to see the results. For such a large company (that has some very good skincare) to take the time to listen to consumers can only be a good thing – it means you get more of what you want and less of what you don’t (and they get some valuable data in return!).

A comprehensive ‘beauty census’ on everything from clinically proven beauty products; to top skincare concerns; to beauty buying habits; right through to discovering the nation’s most iconic beauty of all time

Here are the deets:

• Olay are offering 500,000 women the chance to sample and report on their new 3-Point Super Serum.

• You’ll also have the opportunity to take part in a poll to determine what people really look for when buying skincare, what people want their skincare to do and even popular beauty icons (you can see a few of mine above!).

• You have until the 20th October to take the poll here and grab a sample of that serum which, incidentally, I thought was pretty great.

Here’s one question of particular interest. I know my answer! What’s yours?

This is a sponsored post!